I Like Dynamic

I have been working with a new advertising agency for the last few months and I have come to realize that I really like dynamic designs. I don't like printed materials that look static. I want to see movement conveyed in the design and any photography that is used. I just feel that static-looking designs are dated.

The problem is that I am having trouble communicating this to my agency. I don't have all of the answers for how they can achieve the look I desire. I expect them to come up with the ideas for that part of the work. I just want them to be a little more creative with their designs.

I am creative enough and involved enough in the work that is created for my company that I think I can be a pain for an advertising agency. I may be difficult to work with because I have somewhat of a vision of what I am looking for and I definitely know what I like and dislike. I always wanted to be an advertising executive because I feel that I have good taste. I can make good decisions on what is a good design.

This is what makes me a bad customer for a graphic designer or advertising agency. I can't change, but I can work on better communicating my thoughts with the people I work with. That is my challenge.