Old Fashioned or just Unfair?

Every year Administrative Assistant's day rolls around before anyone in my company realizes it, except for the owner. He is always on top of it and he always gets every lady in the company flowers and possibly something else. Last year he took every lady in the company out to lunch in a limousine.

I am glad he remembers this day, but I am not happy that he includes every lady in the company. In a few departments there are ladies who have equals that are men and the men are not treated to any gift. In at least one department there is a lady who runs the show and has men who report to her. Those men are not given any gifts. These ladies are not administrative assistants.

Is it just the owner's old fashioned way of thinking. A male chauvinist attitude that makes him do this every year? Does he think of every lady in the workforce as being a secretary? I don't have the answer, but I know if it was me and I was a female engineer or manager I would be very upset to receive a gift on this day.

We had a female engineering intern last year who gladly went to lunch and accepted the flowers, but did question why she was included. Obviously she was a little insulted, just not enough to refuse the gifts. When is it under appreciated male employee day? I am still waiting for my gift!