I am reading the book "Linchpin" by Seth Godin. His writing style does not keep me riveted, but it is a fairly easy read.
The book is very interesting to me, but I am constantly wondering if I have what it takes to be indispensable. Can I be a linchpin? I think I have a lot of knowledge that makes me very valuable to my company. I just don't know if I can be a linchpin.
I don't know how to be a linchpin yet. That much I do know. I need to figure that out.
My meetings here in Rosemont have been very good. I am learning a lot that I can take back to my company. I have met a few customers that are great contacts to get us in the door of a few target companies. It has been a very productive trip.
This year the meeting have focused a lot of time on marketing, in particular internet marketing and social media. I know there is a lot more that I can do in both of these areas, it is just hard to carve out the time and to justify it. I have learned some things this week that should help me with both of these.
Last week I had a conversation with my advertising agency and was about to throw in the towel with regards to social media. I had a bad attitude about it and I think my account manager felt that and just went along with it. Our meeting turned into a trash talking session about what social media cannot do for my company. I admit that I was not seeing any potential. I came to my meeting this week all ready to dismiss social media as a waste of time.
Two sessions really changed my mind. One session was led by a marketing person from a company in my industry. He focused more on web site analytics, but he started to change my perspective. The second session was led by a consultant who works with companies to establish their social media presence. I think that he convinced me that I am not wasting my time and need to actually spend some more time on social media. I really need to get other people in the company involved with blogging, Facebook and Twitter. He told us that we cannot do it alone. It needs to be a company focus. I agree.
I am planning to get started with the implementation of a social media strategy when I get back into the office. I am already thinking about who in the company will buy into the strategy and really work to make it successful. At this point I only have about two people who I have identified.
The White House is asking the citizens of the United States of America to help identify goals for the twenty-first century. Some of the goals that have been mentioned in the past include early detection of dozens of diseases from a saliva sample, solar cells as cheap as paint, and educational software that is as compelling as the best video game and effective as a personal tutor. I really like the idea that the White House is asking the citizens for feedback and not just having politicians make the decision for us.
One of our biggest challenges in the twenty-first century is global climate change. There are many things that are affecting this change. Our reliance on fossil fuels is a big contributing factor to climate change and I think the one area where we can make the biggest difference. We need to make our number one goal changing our global reliance on fossil fuels to renewable energy sources. This will not be an easy task, but I believe it is a goal we can accomplish.
Many aspects of our daily lives rely on fossil fuels. We heat our homes with fossil fuels. Much of our electricity is produced by fossil fuels. Our cars run on fossil fuels. Plastic is made from fossil fuels. Almost everything around us relies on fossil fuels. While this is a big challenge facing our global community, I believe that change is happening. Their are companies that are innovating new technology that is lessening our reliance on fossil fuels.
The greatest challenge we Americans face in the twenty-first century is education. I would like to see American youths lead the world in math and science scores. We have been losing ground every year and at this point we have fallen too far behind to be satisfied with our current education system. We need to have education reform. We need to make education our number one priority.
The students of today are the inventors and leaders of tomorrow and we are letting these students down by not making education our priority. We need to set education funding and not rob from it when tax revenue falls. We cannot say that it is a real priority if we cut our education budget every chance we get. It is easy to make cuts across the board, but we don't need leaders who can make the easy decisions. We need leaders who are willing to sacrifice in order to ensure that the long-term good of the nation is being met. We need leaders who believe that education is the key to our country's future.
I have hit the wall once again. I am not feeling creative. I am not tired, I just don't have too many ideas in my mind. I guess this just happens to me every few months. I can't explain why, but it is really a struggle for me.
Maybe I should be analyzing myself to find out why it is happening. But, It seems like a lot of other bloggers I read have slowed down now as well. There just does not seem to be a lot of interesting content available recently.
Apple previewed the new iPhone 4 OS today. Nothing was really exciting, but there were some good things. The best being multitasking. The only problem was that later we learned that it will not work on the 3g iPhone. Bummer. I guess I will just have to upgrade when the new iPhone goes on sale later this year.
The more I see of the iPad, the more I am contemplating getting one. It just looks really cool. I don't always take my current book with me everywhere I go, but I think I would take the iPad with me. The only questions would be if I would read my book or just mess around on the iPad. I don't know.
I started reading The Toyota Way this week. I know you are wondering why I would pick this book to read after all of the recalls Toyota has had recently. I actually bought the book a month or so before the recalls were announced and was just waiting for the chance to start reading it. I am only twenty-two pages into the book, but I have already read some interesting things about Toyota's culture and their TPS. I think they do a really good job with continuous improvement and I really think they have handled the recall very well.
According to the book, historically Toyota has handled recalls and other issues better than most auto manufacturers. I just think that they are better at a lot of things than most other companies. I am not saying that they are great or that they have no room for improvement because they certainly do and the recalls prove that fact. They just have a culture that allows them to attack problems with different thinking than most other companies.
The book is going to be a long read because it packs a lot of words onto each page. They type is smaller than most other books I have read recently, but I am looking forward to learning something.
What a monumental task that is. I have been using this blog as one of the tools I am using to improve myself and I have just dented the surface. This is not easy and most people do not even attempt to do it. The majority of people I observe either sleep walk their way through life or spend their time seeking fun and parties. I am not saying that you cannot have fun while improving yourself, just that the majority of people have no intention of even trying.
A lot of people are not even capable of having real relationships and conversations. One thing that makes me uncomfortable in "manly" situations like golfing, playing poker or going out with the boys is that most guys just make fun of each other, make rude comments or talk about women. I do my fare share of these things as well, but I like to think that I have real conversations and have real relationships with people I am close to.
Over the last three to four years I have really tried to improve myself. I have removed some people from my life who I felt were not a good fit for me. Thinning your tribe is something that you have to do pretty regularly. People change pretty regularly, so if someone is not compatible with your life goals you need to remove them. Compatibility is important in every aspect of your life from your spouse to your friends to you career.
It is sad to think that a lot of people have a job just to make money. They are miserable and don't like going to work everyday, but they force themselves to do it to make money to keep up with the Jones'. They work to accumulate stuff, most of which is not a necessity. I think that is the wrong reason to work. There should be a purpose in everything you do, including your career. This is something that is very hard to accomplish and I am in the process of attempting to get to this point myself.
Many people say that they need to escape from life. They need to escape from the stress that their daily life causes them. These people are not in charge of their own life. They should be trying to make their life what they want it to be instead of just playing the hand that life deals them. Make decisions that affect your life in a positive way and give you choices for your future. Don't limit your possibilities. Aim big!
This list has some really good suggestions for ways to improve your life. As I read through the list I see several items that I am trying to do in my own life. One thing I really need to do that is not on the list is to create a profile of myself. Some of the things on the list I would love to do include creating a life handbook, use to-do lists, learn a new language, join Toastmasters and start a business. Maybe I will work on those items this year.
Does anyone really know what happiness is? Are you happy when you are just coasting through life without any challenges? Are you happy when you have little to no responsibility? Are you happy when you are in a relationship? What is happiness?
I work with some guys who are seriously defective when it comes to relationships and life. One of them has never been married, but was in a serious relationship for more than ten years. She left him and now he is bitter, grumpy and nearly cries whenever he talks about the past. He does not think clearly and is on the verge of hating all women.
He accepts that fact that he is a little bit crazy now and has read books about what happens when a relationship ends. What he has read has told him that it will still take him about three years to get over his ex-girldfriend. He is OK with that, but he is still very emotional. The good thing is that he knows what he is going through and has accepted it. The bad part of all this is that he is now very cynical.
Another co-worker was talking about how needy his girlfriend is. She has to be with him all of the time. He sounded like a sixteen year old boy. The only problem is that he is in hi fifties and his girlfriend is sixty. All he does is complain about their relationship. I think he is putting up a front, becuase maybe he feels like that is how men are supposed to act when they are in a relationship. I don't like that at all. Be a man and admit that you are happy in your relationship.
Yesterday, he was complaining again and started talking about his ex-girlfriend that he lived with for sixteen years or so. She had no problem going off and doing her own thing and he did the same. They would do things with their friends instead of eachother. I asked him where she was now. He totally missed what I was saying and told me that she was probably at home watching tv. I repeated my question and he just kind of froze like a deer in headlights. I told him that was why she left him. There was nothing keeping her in the relationship because she already had her own life.
The Queen was telling me about a conversation she had yesterday with a few of her friends. Two of them were talking about how happy they were and the third asked them how it felt to be happy. Then they talked about people who cheat and how it is unbelievable that their spouse is really in the dark and thinks they are happy. I told The Queen that it is because the spouse only thinks they are happy, but is so selfish that they have not asked the other party if they are happy. They probably do not even listen to them at all.
I think my comments caught her off guard. I then told her that she needs to stop working so much and have work-life balance. She is working had to try to get a permanent teaching contract and I appreciate that. We just need to keep working hard to make sure that we have a strong relationship with eachother and our children, especially if we finally get to add another child to our family.
I just got out of a meeting with a potential customer. The owner of the company was a big guy with a booming voice. He was not loud and obnoxious, but his voice commanded attention.
Why does it seem like so many business owners fit this description? Are these guys taken more seriously and respected more, or are they just smart? Do they have the commanding voice and then get the opportunity, or are they intelligent then develop the commanding voice?
I don't know for sure, but there does seem to be a correlation. I have seen research that suggests that both tall people and good looking people have more earning potential. I think the same applies to those with a commanding voice.
Unfortunately, I am short and have a very weak voice. I don't command much attention. Maybe I need to look into learning to command attention.
I am sitting in the DFW airport waiting for a connecting flight to Des Moines, Iowa. There is a very loud man talking, or yelling, into his Bluetooth headset in a Texas accent. He is being rude and obnoxious as he speaks to an insurance company customer service agent. He repeats over and over again that, "you took money out of my escrow account and are going to jack up my mortgage payment." hearing him talk somehow reminded me of a conversation I had with The Queen on Sunday.
We got a phone call that she answered. After hanging up she told me that it was a friend of ours who we had not spoken to for some time. She invited us to a birthday party for her husband. He is turning forty. She told The Queen that they don't drink in front of their kids, so kids aren't invited to the party. That was a shock!
I had to think about that statement for a while. I just had to let it sink in. I then told The Queen that we must be horrible parents. I thought some more, then asked, "Why do some people get so conservative when they get older?" I made a comment that we are modeling good adult behavior by always being in control of our drinking. Who knows how their kids will end up after not having drinking models while growing up. They could become alcoholics.
I have been seriously thinking about that last question since that day. Why do people feel like they need to become conservative as they grow up. People think that you have to be conservative to be an adult or a good parent. I disagree. I am a little more serious than I used to be, but I am much more liberal now then when I was young.
Growing up I would say that I was on the conservative side. Even through college I voted Republican. But as I have aged I have realized that most conservatives only think about themselves while liberals think about how what they do affects other people. I would say that I am fiscally conservative and have considered myself socially liberal. As I have grown, I am thinking more about disadvantaged people and how my actions can affect them.
I believe that I need to think more about how my actions affect other people and even the world. I also think that people who do not ever think about this are selfish, which most Americans are. Most people in the US are just concerned about accumulating stuff. They are concerned with keeping up with the Joneses. They are much less concerned with doing something good for other people. I would put most conservatives in this category.
I am still on track with my goal of reading 12 books this year. I finished reading The 4-Hour Workweek yesterday on the last day of the month of February. The book was not an easy read for me because some of the information is presented in a get rich quick type of voice. I don't particularly like reading this type of material, so whenever it started sounding like it was heading in that direction I started to lose interest.
Overall, there is a lot of good information in this book. There are a lot of things that I can put into place that will help me achieve my goals. I have started dream lining in my head and have also started to think about a muse. My dream line includes being free to travel the world within the next five years. In order to achieve this goal, I need to find a muse quickly.
Until I find my muse, I can start putting some of the other ideas in the book to use in my current job. I am really thinking hard about trying to reduce the number of times per day I check my email. It is going to be really difficult for me to change this aspect of my day. I really pride myself in getting back to people as soon as I possibly can. I need to realize that it is not always necessary and I need to train people to expect a delayed response from me.
I also need to start developing check lists that I can pass off to other people so that they can do some of my daily tasks. I am not in a position to outsource my work to a virtual assistant in another country such as India, but I can start passing tasks off to other people in my company. This could potentially free up a lot of my time for more important tasks.
Although I have finished reading the book, I know that I will continue to reference portions of the book as I move forward on the task to meeting my goals. I will start to use the book as a guidebook on my path to dream line realization.
I started my next book at lunch today. I am reading What the Dog Sawby Malcolm Gladwell. I have really enjoyed reading his other books, so I am looking forward to this one. I am practicing the speed reading technique that Tim Ferriss wrote about in The 4-Hour Workweekand am already reading faster. I will give some mini reviews of What the Dog Sawas I get through it.
I am starting my second week of P90X, and I just don't feel like I think I should at this point. I ended up skipping 3 of the workouts last week due to sickness and commitments. I substituted a 2 mile run for one of the days, and really struggled after not running for a week.
I just don't feel like I have gotten the aerobic workout I was hoping for at this point in the program. I also feel like I am not losing any weight, but I know I need to give that some time. I am going to keep up with the workouts this week and next and then reevaluate it again.
I am at a crossroads, because I was really disappointed that I struggled with my run on Saturday. I had to walk for part of it for the first time in a long time. Although the walk was because I ended up tweaking my shoulder, which may have been due to the P90X workouts I did last week. I don't know what the cause of the injury was, but I felt really tight just before it happened.
I spoke to a friend of my father-in-law's last night who is a runner and he said that I was probably tensing up just before the injury happened. He said it happens to him sometimes and he just needs to drop his arms and loosen them up sometimes to prevent it from happening.
Maybe I should wake up a little earlier and run a few miles in the morning and do the P90X workout in the evening. That would be the best of both worlds and would probably do me the most good. I guess I will have to give it a try starting this week or next, depending on how I feel after my second week of workouts begins.
My wife and I were driving by our local community college the other day and saw a monstrosity of building going up right next to the road. This was the back side of the campus near the track. I have watched the progress of this building for months now and have been interested, but have never really thought about just how large of a building it was.
It has some yellow underlayment on it now and the color really makes it stand out and gives you a sense of the size of the building. It is huge! It will be used for some sort of sports activities. I don't quite remember the exact use. At this point it is an eyesore.
From the moment they broke ground on the building I questioned its need. The college is cutting classes and enrollment, but it is building this new facility for sports. How does that make sense?
The argument I always get is that it is a grant or there is a specific budget for buildings of this type. Those arguments just make me mad. Why do you cut back on education, but still fund sports? How does that make any sense at all. You are in the process of eliminating classes and students, but you are building a large, new facility for sports. This is just ludicrous.
Here is my argument to the asinine budget argument. Suppose you have a personal budget that includes $200 for food and $200 for clothing and $100 for entertainment. Your income remains the same, but you add twins to your family. Do you keep your budget the same? Or what if your family stays the same, but your income drops by 10%. Do you keep your budget the same? Of course not. Rational human beings change things on the fly as necessary. Why can't the government do the same thing?
It is just very frustrating to see education spending is getting cut while we are still spending money on buildings like this one. Education spending is getting cut, but we are still resurfacing roads. Education spending is getting cut, but we are still fighting two wars. Education spending is getting cut, but we are still bailing out banks and car manufacturers. I think we need to get our priorities straight in this country and start taking care of our people. We can't abandon our children and our future to rescue people and companies who make foolish decisions that affect all of our lives.
I read an interview with Tony Hsieh of Zappos.com in The New York Times. The article was about how to find employees that fit in with your company culture. Tony was asked for some specific questions he asks interviewees.
At the end of the article, the writer asked, "If you could ask only one or two questions to get a sense of a person, what would they be?" His first question was, "If you had to name something, what would you say is the biggest misperception that people have of you?"
This really made me think. I have been thinking about this question for at least a day. If I had to choose one, I think it would be that I think that I am better than people. I have always thought that people think that I am "stuck up" or that I think I am better than them. While this is true to a certain extent. The real truth is that I am an introvert.
As an introvert, I just don't need to talk to people as much as most people. I prefer to stand back and observe and listen to what people are saying. I like to learn, so I have always been the type of person that listens much more than I talk.
The second question that Tony would ask is, "What’s the difference between misperception and perception?" I assume that Tony is asking for the literal difference. A misperception is something that is misunderstood. For instance, people may misperceive me as being a person who thinks that I am better than other people. In reality I am not completely that type of person, but it is accurate to a certain extent.
This is one of the pieces of my personality that I need to work on. I need to be open to different types of people. I judge people too much, which limits my exposure to certain types of people. By limiting myself in this way, I am not able to learn things from this segment of the population. I am really doing myself a disservice.
Anger is a strange thing. Some people can control it and other just cannot no matter what they do. I believe it is something that you can learn to control, but I just don't know for sure. It seems like a lot of people who have anger issues are also very stubborn people. I don't know if the two always go hand-in-hand or not, but it sure seems that way.
What causes anger problems in people? I don't know why I am able to control my anger, for the most part. I don't know why other people are simply unable to control theirs. Maybe you can control it if you want to. I just don't know. I personally believe that I can control all of my emotions pretty well. I don't think it is something that was learned, but rather something I was born with.
I generally have a lack of emotion. Maybe that is why I am able to keep mine under control. My observation is that a lot of people who are unable to control their anger are very emotional people. Is the control of emotions a personality trait? If so, what personality types are able to control their emotions and what types are just completely unable? This post brought up many more questions than it answered, so I will have to revisit it at a later time.
Meg's friend came over on Saturday and slept over at our house. She is a very energetic girl, just like Meg. Her parents are divorced and mother lives in another state, so she lives with her dad. She is a handful and her and Meg are a little out of control when they are together, but they have a lot of fun.
She was at our house for a few hours when she started frantically running through the house saying that she lost her phone. I was surprised and asked her what phone she was talking about. She told me she lost her cell phone. I assumed her dad had given her his, but she told me it was hers. I was in total shock. She is in third grade! For what does a third grader need a cell phone?
I started thinking about why she would need a cell phone at that age. I am assuming she is eight years old. She can't drive and is too young to be walking anywhere by her self. As far as I know she rides the bus to school and back home again. She is not involved in any sports or other extra-curricular activities like dance or gymnastics. Why then does she need a phone?
She told Meg that it is because she rides the bus home. I don't understand that at all. A parent should know exactly what time their elementary school child needs to be at school and what time they get out of school. They should know what time the bus picks the kids up at their stop and what time they are dropped off after school. I cannot see why that would be a good reason for a third grader to have a cell phone.
After a lot of thought, I told my wife and mother-in-law that the only reason for a child that age to have a cell phone is if the parents are just not good parents. I believe this 100%. One of the ways that we have ensured that our girls are growing up with the right values and are making good decisions is knowing where they are at all times. I think that giving a kid a cell phone gives you a reason to not stay for their soccer practice or to not be there waiting to pick them up after practice if you don't stay. It gives you the potential to check out of your kids life more often.
Some parents may argue that it gives you more access to your child because you can text or call them at all times. My argument to that is that I am with my child at almost all times, or they are with a friend or family. Why then would I need to text or call them? I just don't understand this. Beside the fact that you are then spending at least $10 a month on the phone plan without any texting plan. That could cost another $5-$20. That is just an unnecessary expense in my opinion.
I guess this post ties in well with my earlier post about the difference between wants and needs. A cell phone is definitely a want, not a need and is therefore unnecessary.
I was having a discussion with some coworkers today. It was about crime and punishment for the most part. We discussed marijuana and prostitution in particular. We were talking about laws and the punishment for breaking a law. We were in agreement for the most part, until another manager walked into the room.
He moved the conversation from marijuana to guns. He started babbling about taxing guns and ammunition and was equating them to cars or some nonsense. For the most part, he is a pretty level-headed person but he is a very old school, country, conservative person. I stopped him and asked him why he needed a gun. He said that it makes him feel safe. I asked him how he used his guns. He said to shoot things and animals.
I explained to him that my belief is that the vast majority of people who have guns do not need guns. If you are using your guns for hunting animals that you and your family eat, then you need guns. If you are using them to shoot things, then you don't need them. You want them. There is a big difference here and I think many people get very confused. A need is something that you must have in order to survive, like food, water, clothing and shelter. A want is something that you can live without, but still desire. For most people guns are not necessary, they just want to have them.
The problem with people in this country is that we think that we have a right to do whatever we want. There are generally some limits, but if we can afford to buy something we feel like it is our right to own it. The problem is that you have a right to things that are necessary. You don't have a right to something just because you want it. That is just plain ridiculous. The people who believe this way are never happy with the decisions our government make. They often contradict themselves because they are emotional people for the most part.
It is a fact that in countries with stricter gun control laws there are fewer crimes committed with guns. In this country we are still too arrogant to learn from other countries. We insist that our way is the best way. We are very slow to change our ways. I just wish that people would open their minds and think about the larger picture before making a decision based their own private views.
Jimmie Johnson was named the AP athlete of the year. In order to be an athlete, you must participate in a sport. Auto racing is not a sport. It is a race. It is a past time. It may even require sportsmanship, but it is not a sport.
An athlete is someone who uses their physical abilities in an athletic pursuit. In my opinion, the majority of the effort has to be exerted by the "athlete." in the case of auto racing, the majority of the work is done by a machine. I am not saying that driving a race car does not require skill or endurance, but skill and endurance does not mean you are an athlete.
Poker players have both skill and endurance and are not athletes. Chess players need to have skill and some endurance, but they are not athletes. And even construction workers need to have some skill and endurance, but they are not necessarily athletes. So why are auto racers considered athletes?
I don't have the answer to that question. I just don't agree that they are athletes.
I have always wanted to be in a creative field. I thought I wanted to be an advertising executive or an architect. I still find architecture very interesting. I just realized that perhaps I am not creative enough to be a good architect. As for an advertising executive, I reasoned that I am not creative enough to be the person who comes up with the ideas, but I am a good editor of bad ideas. I still believe this, but advertising does not really interest me anymore. I guess ten to fifteen years of sales and marketing experience have shown me the bad side of the industry.
I think I can create, but I just do not come up with many great, original concepts. I can take someone else's concept and expand on it and make it perfect though. So given these truths, what is my perfect job? Maybe a civil engineer? Maybe a pharmacist? Maybe something I haven't even considered up to this point.
I find people interesting. Not to talk to, but to observe. I like to find out what makes them tick. What motivates them. I have considered being a psychologist in a prison. I would love to find out why someone committed their crime(s), how they got caught and if they truly feel like they are reformed.
So, what is my perfect career? I don't really have any hobbies that I could turn into a rewarding job. I don't have any interests that could become my career. So how do I find out what I should be doing?
It is official. I am an introvert. I can hear everyone who knows me saying, "duh" right about now. I have always known that I have been shy and like to keep to myself. I have even had conversations with my wife about me potentially being able to live all alone somewhere. She cannot understand this, but I really don't need people as much as she does. Don't get me wrong, I love my wife and kids. I get a lot of joy watching my kids do things like play sports and sing in school performances. I even find myself enjoying watching them do things like enjoying a good book or laughing at a funny tv show.
I think that I can be an introvert and enjoy certain people. I have always been interested in people, but mostly from afar. I am a bit of a voyeur. I like to people watch. I like to think about what is going through people's minds. I even like to criticize the way they do things and question their reasoning. People amaze me, but I don't want to talk to them a lot of the time.
So now that I know that I am an introvert, have I missed my calling? Is there a certain job that I could really be successful at and enjoy much more than any other? I am starting a journey to find out if there is such a career. I have some ideas that will get me started. I will see where it goes from there.
Two guys in my office who have both been divorced 2 times had an intersting conversation today. I listened in, but did not speak. In a nut shell, they feel that women are crazy, don't communicate and have their own agendas.
Wow! I know why they have been twice divorced now. I have heard them talk before, but this one was very telling. They are both 50 years old plus. They both have children. They are both very selfish people! One of them referred to his children as baggage at one point in their conversation. That is a very telling statement.
After they left, I started talking about their conversation with two people who sit near me. One of these people is very bitter because he had a 13 year relationship that ended a few years ago. He is still obviously very hurt by that break up. His main point is that people are not honest about what they are looking for and what their real feelings are. I agree with this point and even went one step further.
I told him that the majority of people do not know what love really is. If they did, the divorce rate would not be as high as it is. Most people, including me, are very selfish. We are in a relationship for our own selfish reasons. The difficult part of a relationship is putting that selfishness aside to try to make your partner happy.
I told them that my wife is my best friend and that I love to spend time with my family. I actually feel guilty when I am doing something without my family. I don't feel the need to play golf with the guys every weekend or to get together and drink with the boys every Saturday night. Maybe some guys would think this makes me less of a man, but this is just the way I am.
The other guy in my office is in his early twenties and he agreed with what I was saying. He is very traditional. I don't know if he totally agreed with me or not, but what he said was in agreement with me.
There is a list of 100 words that every high school graduate should know. The list was compiled by the editors of the American Heritage dictionary. These are the words that they say identify if you have a superior command of the English language.
I took a look at this list and I must say that I do not have a superior command of the English language. I would bet that there are not any high school graduates in the Central San Joaquin valley who can use every word on this list correctly in a sentence.
Here is a link to the list. Let me know if you have a superior command of the English language.
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